Our Ethical and Environmental Policy.

We believe that if we all try to Make A Positive Choice we can create positive change in the world.

SUSTAINABLE // ETHICAL // VEGAN FASHION

Always & Forever Vegan.

Always & Forever Vegan

We have been a vegan company at the front of vegan clothing and sustainable fashion since we were established in 2012 by our founder Will Green.

You do not need to be a vegan to enjoy wearing our vegan products. If you are learning about veganism or have been following the vegan way of life for years, they are meant for everyone to wear. The journey is yours to define. If you are working towards wearing vegan clothing then that’s exactly what the world needs.

Through helping people worldwide life a more positive life, we have become a part of the vegan lifestyle and the goto name for vegan shoes.

We only use vegan materials from the uppers & linings to the glue.

All our products are registered with the Vegan Society and are embossed with their trademark.

We are an award winning PETA Approved company.

We all need safeguarding.

We all need safeguarding

We don’t believe in doing something to protect animals whilst harming humans and the planet.

We are all animals. All life needs safeguarding. We need to safeguard the environment we share.

We are a cruelty free vegan store.

There is always a story behind a low price.

Ethical vegan products made in Italy & Portugal under European Union employment, discrimination and health & safety law.

Ethical vegan products

We are part of the ethical clothing movement. Our vegan products are ethically made. Our workers are protected. They have rights that cover:

  • Working hours, time off & annual leave
  • Equal pay
  • Maternity
  • Parental leave
  • Anti-discrimination
  • Compensation for discrimination victims
  • Agency worker protection
  • Health and safety

Made with plants.

Made with plants

We use vegan leather created with bio oil sourced from organic cereal crops grown in Northern Europe.

Vegan leather is also known as faux leather, pleather, leatherette, synthetic leather, PU leather and fake leather. How vegan leather is made, how it performs and its impact on the environment can vary greatly.

Our vegan leather is not a second best alternative.

We use our eco friendly vegan leather made with plants for most of our vegan shoes and accessories. It is hard wearing, soft, breathable and is water resistant.

The rest of our products are created with the high quality eco friendly Ecolabel certified vegan leathers and suedes made in Italy and Spain that meet Oeko Tex 100 and REACH regulations.

Unlike leather or suede our materials do not spoil or mark even when in contact with road salt and snow slush in winter conditions. You will find our footwear is easy to clean and requires little attention to keep looking as good as new.

Most of our outsoles are made from rubber. Since 2017 all our insoles have been made in Spain with recycled rubber.

We are passionate about raising the standard of quality in vegan clothing, reducing our impact on the environment and providing sustainable, environmentally friendly vegan shoes & accessories.

Our online vegan store operates a plastic free Carbon Neutral supply chain using sustainable materials.

plastic free Carbon Neutral sustainable materials

We do not use plastic bags or plastic packaging. All the materials in our deliveries are environmentally friendly, sustainable and can be recycled.

When you receive and open your parcel you can expect the following:

  • Non treated paper shipping bags from sustainable sources.
  • Non treated cardboard boxes from sustainable sources.
  • Biodegradable document packs with water based adhesive & backing paper from sustainable sources.
  • Non treated paper parcel tape from sustainable sources.

Everything we make and do is Carbon Neutral

Everything we make and do is Carbon Neutral

Through independent assessment under the Carbon Neutral Protocol of everything we do from making our vegan products, operating our online vegan store to shipping your parcel, we know our total carbon emissions for the year.

Through investing in renewable energy projects such as wind, hydro, geothermal, solar and biomass we offset our carbon emissions to zero.

That means all your vegan essentials are Carbon Neutral.

Carbon Neutral vegan shoes, vegan boots, vegan running shoes, vegan hiking boots, vegan purses... everything.

All the deliveries and returns through our online vegan store are Carbon Neutral.

Everything do as a business from running this website to packing your parcel is Carbon Neutral.

We don’t go on sale.

We don’t go on sale

This is only place you will see this sign in our online vegan store.

We don’t have a spring or summer sale or take part Black Friday.

We don’t do fast fashion.

We design and manufacture to be sustainable so you buy less, reducing your impact on the environment.